Build community will to improve public education.
Shift is an awareness campaign emphasizing the importance of strong school systems in Chattanooga and beyond. It begins with a series of public ads containing local education data, a promotional website, and tools to foster a deeper level of civic engagement in the sociopolitical issues surrounding public education. The mission of Shift is to drive continuous improvement of public schools with the support of local citizens.
Shift is a direct response to the 2009 Stand survey, which indicated that public education was one of Chattanooga’s biggest opportunities for growth. After conducting interviews with both educators and public officials about the roots of community concern toward the local education system, there was one explanation echoed by all: we as a community are focusing on negative results too often; we are not adequately recognizing, celebrating, and replicating our students’ and teachers’ successes.